![]() ![]() All that was lacking was the advertising campaign. Then they pre-sweetened it, i.e., coated it with healthy, energy-packed sugar, and dreamed up the name. So their chemists devised a reasonably non-toxic substance that would more-or-less live up to the slogan "Stays crunchy even in milk!", and still provide about as much nourishment as most other cereals. Only The Quaker Oats Man, granddaddy of cereal toons, has been running in his present form longer than Cap'n Crunch - and he isn't nearly as much fun.Ĭap'n Crunch (who also works for Quaker Oats) was a result of market research indicating the one quality kids (who by the early 1960s were behind most cereal-buying decisions) most wanted in a cereal was crunch - i.e., resistance to sogginess when wet. Sugar Bear, Tony the Tiger, Snap, Crackle & Pop may go back farther, but they've all undergone radical design changes over the years. ![]() Even there, he's one of the biggest successes, still his familiar self after all these years. The intrepidĬommander of The Guppy was first seen in 1963, and has been appearing in new adventures ever since.Īnd never mind the fact that Cap is a star of cereal commercials, where lots of characters are in production for a long time, and not the entertainment end of the TV industry. The biggest success Jay Ward's cartoon studio ever had wasn't Dudley Do-Right, George of the Jungle or even Rocky & Bullwinkle. Please contribute to its necessary financial support. If this site is enjoyable or useful to you, CAPN CRUNCH Original Medium: TV commercial animation ![]()
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